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HOT ISSUES

미국, 중국, 일본의 핫 이슈를 알려드립니다.

  • (10/28) If AI Finishes the Work Faster, Should Customers Pay Less?
    AUDIO   If AI Finishes the Work Faster, Should Customers Pay Less? Artificial intelligence is forcing law firms to reconsider a basic business question: what exactly are clients paying for? In an interview highlighted by Cooley on October 20, chief ｅxecutive Rachel Proffitt discussed how AI is changing legal services and the training of younger lawyers. Many law firms charge clients according to the hours spent on their work. However, faster technology puts pressure on this model. In September, Cooley launched an AI offering called GO Public to help companies prepare documents before selling shares to the public. The firm says it can produce an initial draft in minutes rather than days, while lawyers remain involved throughout the process. This creates a tension: greater efficiency could benefit clients while reducing the number of hours a firm can bill.   The answer may depend on whether customers value time, expertise or results. A client might expect a lower fee when software completes much of the preparation. A firm could argue that its judgement, responsibility and investment in technology still deserve payment. Charging a fixed price for a project is one possible alternative, although customers would still need a clear understanding of what that price covers. Training presents another challenge. If AI handles tasks that beginners once performed, how will junior employees develop the experience needed to check its work? Cooley is reconsidering how younger lawyers build their skills. The issue extends beyond law: whenever technology makes professional work faster, businesses must decide how to share the benefits and how to prepare the next generation of experts. — Chat Talk about these words from the article. artificial intelligence / law firms / clients / legal services / charge / initial draft / efficiency / bill / expertise / fee / judgement / investment / fixed price / junior employees / benefits — Discussion Should customers pay less when AI helps someone finish a job faster? Why? What are the advantages and disadvantages of charging by the hour? When would you prefer to pay a fixed price for a service? How should companies divide the benefits of AI between customers, employees and owners? What information should a professional share with clients about their use of AI? How can beginners gain experience if AI performs most routine tasks? What kinds of work would you still want a person to check carefully? How might AI change the way your own work is valued?

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  • (10/27) Could Your Next Computer Be a Pair of Glasses?
    AUDIO   Could Your Next Computer Be a Pair of Glasses? Imagine checking directions or exploring a digital world through something you wear on your face. An exhibition at the Computer History Museum in Mountain View, California, explores how this idea has developed over decades. Called “Extended Reality: Visions of the Future,” it opened on October 1 and runs until March 28, 2027. It brings together more than 100 devices and objects, from early experiments in the 1960s to modern smart glasses. Visitors can see Google Glass prototypes, Nintendo’s Virtual Boy and newer wearable computers. The exhibition covers virtual reality, which surrounds users with a digital environment, and augmented reality, which adds digital information to their view of the real world. It also explores how artificial intelligence can help devices understand images, speech and their surroundings.   These inventions raise an interesting question: what would make us comfortable wearing a computer every day? Useful features are only part of the answer. Glasses would also need to suit our routines, personal style and budgets. Imagine a student practising English with helpful words appearing beside everyday objects, or a traveller following directions while keeping their hands free. These are possibilities to consider, rather than promises about every device on display. Visitors can follow a timeline of inventions, hear interviews with technology pioneers and try selected systems during special demonstrations. Looking at older designs also offers a reminder that new ideas often take many attempts to develop. The exhibition invites us to consider which tasks wearable computers might make easier and when we would prefer to put them away. — Chat Talk about these words from the article. directions / exhibition / decades / devices / prototypes / wearable / virtual reality / augmented reality / artificial intelligence / surroundings / routines / budgets / demonstrations / pioneers / inventions — Discussion Which device in this exhibition would you most like to try, and why? How could smart glasses make your daily routine easier? How would you use augmented reality to practise English? Where would you like to travel using virtual reality? What would make a pair of smart glasses comfortable to wear? How important are appearance and fashion when you choose technology? What rules should people follow when using smart glasses around others? Which smartphone tasks would you move to smart glasses, and which would you keep on your phone?

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  • (10/26) Shorter Legs May Give Sled Dogs a Pulling Advantage
    AUDIO   Shorter Legs May Give Sled Dogs a Pulling Advantage Long legs may be useful for running, but shorter legs could offer a different advantage: pulling a heavy sled. A study published on October 14 suggests that sled dogs have body proportions that help them perform this demanding task. Researchers compared the skeletons of 60 animals, including sled dogs, other dogs and wolves. After allowing for differences in overall body size, they found that certain leg bones in sled dogs were about six per cent shorter on average. The team also developed a model showing how a lower centre of gravity could increase pulling force. When an animal pulls a load, the load tends to tip it backwards. Staying closer to the ground can help the animal remain balanced. This may explain why shorter legs are useful for sled dogs.   Dogs have helped Arctic communities transport supplies and travel between settlements for thousands of years. The researchers also examined ancient dog bones and found that many showed a similar pattern to modern sled dogs. These clues could help scientists identify working dogs from the past, even when no sled equipment survives. However, the researchers are still unsure exactly how this characteristic developed. The discovery offers an interesting starting point for thinking about strengths. We often admire speed, height or size, yet different tasks require different abilities. A feature that seems ordinary may be especially useful in the right situation. Sled dogs invite us to look more closely at animals and appreciate the many ways they have worked alongside people. — Chat Talk about these words from the article. advantage / sled / body proportions / demanding / skeletons / centre of gravity / pulling force / balanced / Arctic / communities / transport / settlements / clues / characteristic / strengths — Discussion What surprised you most about this research? What would you enjoy about travelling by dog sled? What difficulties might people face when travelling through snowy regions? What other jobs do dogs do, and which do you find most interesting? How can people make sure working animals receive good care? What can ancient animal bones teach us about people’s lives? When can being smaller or shorter be an advantage? What personal strength helps you work well with other people?

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  • [10/23] 乡音古韵何以留
      最近,中国语言资源保护工程成果展示馆在湖南长沙开放。馆里收集了全国各地的方言和少数民族语言,让参观者可以用听、看、说的方式认识这些语言。   中国有130多种语言,方言更是数不清。但是,越来越多的年轻人不会说、也不常说家乡话,有些方言甚至面临消失的危险。原因包括家庭教育观念的变化,也包括生活环境的改变。很多家长担心孩子学方言会影响普通话,所以有意不跟孩子说家乡话。其实,推广普通话和保护方言并不矛盾。   要让方言活下去,不能只把它放进录音和数据库里,更要让人们在生活中使用它。一方面,可以利用AI等新技术,让方言变得更有趣,比如用语音识别判断方言来自哪里,或者把苏州话变成图画。另一方面,可以把方言放进游戏、电影、电视剧和短视频里,吸引年轻人的兴趣。   此外,家庭、学校和社区也要一起努力。家长在家说家乡话,学校开设方言童谣课,社区举办方言讲故事活动,让方言真正回到日常生活中。   城市在发展的同时,不能只考虑经济,也要重视文化和情感。留住方言和老街、古建筑,就是留住一个地方的历史记忆,避免所有城市变得一个样子。   Chat（词汇互动） 1 方言 fāngyán 방언, 사투리 2 保护 bǎohù 보호하다 3 收集 shōují 수집하다, 모으다 4 面临 miànlín (문제·위기에) 직면하다 5 消失 xiāoshī 사라지다 6 观念 guānniàn 관념, 생각 7 影响 yǐngxiǎng 영향을 주다, 영향 8 有意 yǒuyì 일부러, 의도적으로 9 推广 tuīguǎng 보급하다, 널리 알리다 10 矛盾 máodùn 모순(되다), 갈등 11 利用 lìyòng 이용하다, 활용하다 12 判断 pànduàn 판단하다 13 吸引 xīyǐn (관심을) 끌다 14 兴趣 xìngqù 흥미, 관심 15 社区 shèqū 지역사회, 주민 단지 16 举办 jǔbàn 개최하다 17 重视 zhòngshì 중시하다 18 避免 bìmiǎn 피하다, 방지하다 19 日常生活 rìcháng shēnghuó 일상생활 20 记忆 jìyì 기억     Discussion（课堂讨论） 1. 你会说家乡话吗?你在哪些时候说家乡话?跟说普通话相比,说家乡话有什么不一样的感觉?   2. 你认为保护方言重要吗？为什么？   3.  AI、手机软件、短视频能帮助人们学习和保护方言吗?你有什么想法或建议?   4. 除了文章中提到的方法，你觉得还有什么办法可以保护方言？   5. 为了城市发展,应该把老街和老房子拆掉,还是保留下来?请说说你的看法。  

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  • [10/22] 超长蛋挞凉凉：流量造爆款，火不过俩月
      十一之前，借短视频爆火的"米级"超长蛋挞，却在国庆长假的消费热度中快速降温。 没有独家技术，缺少产品迭代升级，仅凭短视频流量爆火的超长蛋挞，终究难逃"昙花一现"。   在九月，短视频、小红书探店内容刷屏，线下门店持续排队，甚至加价代购、限量售卖。但网红热度的褪去，比爆发更加迅速。国庆后半段，市场风向突然扭转，部分核心商圈烘焙门店陆续撤下超长蛋挞的主打海报，大量夜市小摊、社区烘焙店直接下架这一单品。   2026年8月上旬，河南某连锁烘焙品牌的一加盟店，自主上架"加长版蛋挞"。店员随手拍摄的短视频，意外撬动本地流量，单日团购订单突破200单，到店客流暴涨。 随着同类玩家持续增多，同质化竞争直接引爆价格战。短短一个月，超长蛋挞售价就从二三十元跌至十几元。   超长蛋挞从设计之初，就是为镜头而生。60厘米的长度、拉丝的视觉效果，画面冲击力极强。但为了支撑超长造型、防止烘烤变形，挞皮厚度远超普通蛋挞，成品口感偏硬、发干。   同时，超长尺寸实用性极差，食用时极易掉渣、塌皮、漏馅，消费体验普遍糟糕。   一次性的打卡消费，让这款单品很难产生复购。新鲜感褪去后，过气成为必然。   在这个网红迭出的时代，消费者也变得更加成熟。年轻用户不再盲目为营销炒作、网红溢价买单，导致网红效应来得快，去得更快。     Chat（词汇互动）   1 爆火 bàohuǒ 갑자기 크게 유행하다 2 降温 jiàngwēn (열기가) 식다 3 昙花一现 tánhuā yí xiàn 한순간 피었다 지다 4 刷屏 shuāpíng 화면을 도배하다 5 探店 tàndiàn 가게를 찾아가 소개하다 (맛집 탐방) 6 风向 fēngxiàng 분위기, 흐름 7 扭转 niǔzhuǎn 바뀌다, 뒤집다 8 下架 xiàjià (상품을) 진열대에서 내리다 9 随手 suíshǒu 손 닿는 대로, 아무렇게나 10 暴涨 bàozhǎng 급증하다 11 同质化 tóngzhìhuà 비슷비슷해지다 12 价格战 jiàgé zhàn 가격 전쟁 13 口感 kǒugǎn 식감 14 掉渣 diàozhā 부스러기가 떨어지다 15 复购 fùgòu 재구매 16 新鲜感 xīnxiāngǎn 신선함, 새로운 느낌 17 过气 guòqì 한물가다 18 盲目 mángmù 무작정, 맹목적인 19 溢价 yìjià 웃돈, 프리미엄 20 成熟 chéngshú 성숙하다     Discussion（课堂讨论）   1. 你有没有为了吃一样很火的东西，专门去排过队？结果怎么样？   2. 你有没有在网上看到一样东西很想买，买回来以后却觉得有点失望？是什么？   3. 为什么有的东西很快就火起来，又很快就没人关心了？你觉得有什么原因？   4. 一样食物好看，和一样食物好吃，哪个对你更重要？为什么？    

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  • [10/21] 从追求性价比到追求
      情绪价值塑造消费新蓝海   2026年伊始，顶着"委屈脸"的"哭哭马"、热梗"爱你老己，明天见"在社交媒体上悄然走红。情绪消费新蓝海正徐徐展开，成为"Z世代"表达自我、抚慰心灵的重要方式。   "工作日买一杯联名新口味奶茶，周末去学习非遗手作，疲惫感就大大减少了。"在北京工作的90后乔子晏的感慨，道出了许多年轻人的消费心态。   北京邮电大学传播学教授刘胜枝认为，当下消费观念已从"实用节俭主义"转向"感性体验主义"，年轻人更愿意为"悦己"和"情感体验"付费。   以拼豆为例，这项曾经被视作儿童益智游戏的手工活动，目前正在年轻人中迅速走红。自己拼、送朋友，自带社交属性，拼豆催生出一个兼具情绪价值与商业潜力的新兴消费市场。美团数据显示，提供新奇感、释放压力、彰显态度的"情价比"消费悄然崛起。   今年春节假期，在北京朝阳区THE BOX商场旁边广场举办的"潮朝阳·潮庙会"活动上，95后张文兵被庙会上各类精致的潮玩产品吸引，一口气购买了好几件，"为快乐买单，值得！"     多位业内人士指出，当下情绪消费存在冲动消费、定价混乱和服务标准缺失等问题。一些年轻人养成了"即时满足式"消费习惯，可能会陷入过度消费陷阱，忽视自身的经济承受能力。   刘胜枝提醒，情绪消费往往只能提供暂时的情绪缓解，难以解决深层的情感和心理问题，容易滋生注重即时情绪满足、感官娱乐等倾向。因此"要引导当代青年通过阅读、运动健身、技能学习等健康的消费方式来获得情感满足和自我提升。引导青年区分'想要'与'需要'，防止过度消费、成瘾消费和跟风消费"。     Chat（词汇互动）   1 情绪消费 qíngxù xiāofèi 감성 소비 2 情价比 qíngjiàbǐ 정서 가성비 (감정적 만족 대비 가치) 3 走红 zǒuhóng 인기를 얻다 4 悄然 qiǎorán 조용히, 어느새 5 抚慰 fǔwèi 위로하다, 달래다 6 悦己 yuèjǐ 자신을 기쁘게 하다 7 疲惫 píbèi 몹시 지치다 8 感慨 gǎnkǎi 감회, 소감 9 消费观念 xiāofèi guānniàn 소비 관념 10 催生 cuīshēng 만들어 내다, 촉진하다 11 潜力 qiánlì 잠재력 12 彰显 zhāngxiǎn 뚜렷하게 드러내다 13 一口气 yìkǒuqì 단숨에 14 买单 mǎidān 계산하다 (비유로 값을 치르다) 15 冲动消费 chōngdòng xiāofèi 충동구매 16 即时满足 jíshí mǎnzú 즉각적인 만족 17 承受能力 chéngshòu nénglì 감당 능력 18 缓解 huǎnjiě 완화하다 19 引导 yǐndǎo 이끌다, 유도하다 20 区分 qūfēn 구분하다       Discussion（课堂讨论）   1. 现在很多人愿意为"开心"花钱，比如看演唱会、买潮玩、学手作。你觉得为什么会有这样的变化？   2. 有人说，花钱买快乐只能开心一会儿。你同意吗？你觉得什么样的消费才是"值得"的？   3. 网络上的热梗和卡通形象，很快就会变成商品。你觉得这样的现象有什么好处和问题？    

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  • [10/29] スペシャル　Mrs. GREEN APPLE
    MUSIC AWARDS JAPAN 2026 最優秀アーティスト賞を2年連続で受賞、国立競技場４daysを含むスタジアムツアーでは３９万人を動員、さらに9月に発表した6枚目のオリジナル・フルアルバムもチャート1位を記録するなどフェーズ３に入っても圧倒的な支持を集め続けるMrs. GREEN APPLE。そんな彼らが１０月２９日放送の「SONGSスペシャル」に出演する。          パフォーマンスでは「Brand New」「共犯」をはじめ大ヒット曲５曲を全てフルサイズで披露。「lulu.」「シンデレラ」はミセスにとって初めてとなるフルオーケストラとコラボレーション、東京フィルハーモニー交響楽団との共演でお届けする。なお「共犯」「シンデレラ」はテレビ初披露となる。    また、トークコーナーではミセスにゆかりのある大泉 洋（SONGS責任者）、コロッケ、原 菜乃華、水野良樹（いきものがかり）がインタビューで出演。エピソードを交えながら、それぞれの視点で＜ミセスの魅力＞を語り＜この機会に聞いておきたいミセスへの質問＞も投げかけていく。そのインタビューをきっかけにミセスの３人がトークを展開、口ずさみたくなるメロディーが生まれる秘密やバラエティー番組など音楽以外の活動を行う理由、そして新しいアルバム「POPS」にこめた思いまで・・・多岐にわたるトークが行われた。 

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  • [10/28] フォルクスワーゲン 2030年まで賃上げを凍結か 労組側は反発
          厳しい経営が続くドイツの自動車大手フォルクスワーゲンが世界全体の従業員の賃上げを2030年まで凍結する計画が明らかになったとして、労働組合側は反発しています。 ドイツの自動車メーカーなどの従業員が加入する労働組合は、フォルクスワーゲンが、世界全体のおよそ66万人の従業員の給与を2030年まで4年連続で据え置く計画が、内部文書などから明らかになったと19日、発表しました。   実質的な賃上げの凍結で、今月から適用されているとしています。 今のところ会社側から公式の発表はありません。 ドイツではここ数年、物価が上昇し続け、労働組合側は、この傾向が2030年まで続いた場合、賃上げの凍結によって実質賃金は10％以上減少するとしています。 フォルクスワーゲンの従業員でつくる別の団体は19日、声明を出し「ばかげている。長年にわたり実質賃金の減少を強いるより、事業を前進させるための議論に経営陣は力を尽くすべきだ」と強く反発しました。   フォルクスワーゲンは、中国メーカーとの競争やアメリカの関税措置の影響で厳しい経営を強いられ、ことし3月におよそ5万人の従業員を削減する方針を示したのに続き、先月にも5万人規模の追加の人員削減を公表しました。 今回の賃上げの凍結は、フォルクスワーゲンの厳しい経営状況を改めて浮き彫りにしたもので、労使関係の悪化が、従業員のストライキに発展する可能性も指摘されています。    

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  • [10/27] 【特番】 中森明菜の軌跡と現在地をたどる特集3番組を放送！
            20年ぶりツアー、そして45周年へ。   1982年のデビュー以来、日本の音楽シーンを彩り続けてきた中森 明菜。 ことし20年ぶりとなるコンサートツアーを成功させた今、その歩みと現在、そして未来への思いに迫る3つの特集番組を放送します。 NHKに残る貴重な映像でたどる「過去」、ツアーで示した「現在」、そして撮りおろしインタビューから見えてくる「未来」を通して、中森明菜というアーティストの軌跡と現在地を描きます。 時代を彩った名曲の数々、ステージの熱気、舞台裏で見せる素顔、そして来年迎えるデビュー45周年への思い。長年応援してきたファンはもちろん、あらためて明菜の歌に出会う世代にも、その魅力を届けます。     中森明菜さんからのコメント   「SONGSスペシャル」は久しぶりにNHKのスタジオで歌いました。スタジオも楽屋も、昔となにも変わっていなくて、「レッツゴーヤング」など歌番組にレギュラーのように出していただいたことを思い出しました。 故郷というか実家に帰ってきた気分でした。 今年行わせていただいた「ライブ」は、選曲や構成など、ぜんぶ大好きな内容で歌いきることができました。客席のみなさんも「代わりに私たちが歌う」って言ってくれているようで。会場が一体となったステージ、私にとっても元気をいただいたライブになりました！足を運んでくださったみなさん、応援してくださったみなさん、本当にありがとうございました。

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